Mbop Digital
Complete range of physical & digital label services
Overview
Mbop Digital is the direct label services arm of Mbop, and comprises all the traditional functions of a record label, and tailors them to the digital and online environment.
All of the services outlined below will be tailored to each specific client, and we will endeavour to provide the best service for any particular budget and situation.
Services
We can provide all the required label services, and can take an artist from the initial ideas of a song right through to international licensing and marketing if required.
- Artist Development, including music and image consultation.
- Direct email campaigns to consumers, together with email database building capability, and fanbase building.
- Full product release advice including mastering, artwork and marketing, & direct product promotions to online consumers.
- UK Radio & National Press services plus Regional Promotions.
- UK physical CD/DVD distribution through Universal, organic specialist distribution, and worldwide network distribution
- Global online distribution through Megabop Megastore, iTunes, eMusic,Napster, 7 Digital and other major digital music services as well as ringtone and other multi-media services.
- Synch licensing including TV, film, video game, and advertising synchronization.
- Full digital marketing plans customized to meet specific goals
Digital Marketing Overview
We are always developing new digital marketing strategies, and are always happy to develop new strategies for each artist and partner label to maximise their fanbase.With the constantly changing digital landscape, we find that any outline of our services can quickly change, but the main activities are listed below
- MySpace and Facebook social network & viral marketing
- Targeted campaigns to genre/artist specific blogs and music fan sites
- Email database building for specific releases
- Sponsored ad listings
- Search engine optimization
- eTeam support including database catalyst development.
We always develop the digital marketing package organically, so that each campaign can be viewed as one self contained online presence. This vastly improves the effectiveness of the online campaigns, and is essential to any properly managed campaign.
All the marketing activities undertaken by Mbop Digital can also be further reinforced by taking advantage of a tailor made Mbop Promotions package that can take the mainly online presence into the physical world.